My version of the so called ‘Engaging Content’ in advertisements and social media.
The word ‘Content’ isn’t new to the dictionary, but it’s a fresh concept in internet marketing. I vividly recall its buzz during my early days in digital media, when newspapers and magazines dominated. Businesses seemed complex yet elegant, reaching audiences via television ads like Bajaj, Sunrise, and LIC, creating enduring connections.
Over time, content authenticity started to fade, with current ads feeling hollow and meaningless. Social media further amplified this trend, spreading the word indiscriminately. Sensationalizing products like mango drinks and biscuits seems unnecessary, leading to misguided imitations and sensational news.
Do we truly need romantic portrayals in soap ads? Such over-dramatization feels excessive for a cleansing product. Similarly, promoting ‘Elaichi’ as an alternative to pan masala raises health concerns, despite warnings about tobacco. The result: colorful pan stains everywhere, defeating the purpose of health warnings.
In contrast, digital marketing on social media offers growth opportunities for small businesses and startups, exemplified by success stories like Zomato, Ola, and BharatPe. Meaningful content, not celebrity endorsements, drives engagement, emphasizing the importance of quality visuals and messaging.
In conclusion, impactful content sells, regardless of its form. Meaningful products find sustainable success, transcending mere visual appeal.
“जो दीखता है वह बिकता है।” पर जो चीज़ अच्छी हो और जिसमे गुण हो, वह और भी बिकता और चलता है
